Adam at Cellarbrations knows all about sparkle and fizz – he opened the store on his 50th birthday so he had lots to celebrate in one day! It was a memorable day and a great way to get to know the Eastlands locals.
Cellarbrations at Eastlands is a local, family-owned business. Father and son work in the family-owned business, and Adam says he loves “working with my son Jack and being able to pass on my knowledge of the industry to him.”
Adam really enjoys “the people you meet and our great regulars that we have a chat and laugh with. We meet a variety of different people each day. Shopping Centres tend to be a melting pot of society.
Adam was excited about opening his store at Eastlands, “The number one reason, simple foot traffic. You cannot match the potential customer base you get in Eastlands compared to main street shop frontages.”
“The great thing about Eastlands is the variety of retail offers” he adds. “I don’t need to go anywhere else for my shopping needs. Being next door to Coles, I’m in there every day, and my wife loves the fact she can text me at night when she runs out of something, I can bring it home after work.”
Family business is where Adam started almost 30 years ago, in his family-owned bottle shop in Sydney. “I then worked for several liquor suppliers as a sales representative and then moved over to the wholesale side of the industry. Prior to opening the store, I worked for the parent company of Cellarbrations for close to 15 years. So effectively, I have come full circle.”